I met Jada earlier this year when she requested a photo shoot at the Valcucine Showroom in International Market Square for her new product line, a collection of laser cut fine paper placemats like this one.
After the shoot, our conversation lead us to realize that she is now a professor at UW-Stout, the same university I attended for my undergraduate. The more we chatted, the more I liked her and wanted to know more about her business Design Orange.
So, I interviewed her!
Who’s Jada Schumacher?
- a Colorado native
- professor of color, master of architecture
- craver of dry air & sunshine
- has lived around the world, including 5 state capitols (planting roots in St. Paul, Minnesota)
- favorite color – orange, duh…
- listens to locals ~ Haley Bonar. Caroline Smith and the Good Night Sleeps. retro Al Green. entire Radiohead album.
- can eat massive amount of red grapes
I wondered, how does an architect get into paper doilies?
I have bought all kinds of paper for years. Colleagues from overseas would gift me paper from India, etc. I went through a stage where I tried to wrap presents in a mishmash of papers only connecting using folding or string. My friends got some wacky wraps in that era. Although I design in a variety of media (in fact, I would call color my medium), I decided to kick off the base of the Design Orange product line with papers, one of my favorite tactile and clean-looking making materials.
She also had a collection of felt rugs at the shoot, like this one…
What does Jada have to say about herself?
I make colorful things that let you communicate to crushes with quirky honesty, to kids with truthful joy, and to friends with wacky sweetness.
I like fun, clean, fresh, minimalist color.
Ok, I get the last part but what is the rest of that about? Watch for Part II on Twin Cities Design Collective & a giveaway here next week!
I love a cliffhanger… What do you LOVE?